Telco & Media
To advance in the digital transformation of the company, improving monetisation, operational efficiency and the experience and personalised attention of customers
The mature Telecommunications and Media sector is supporting the digital transformation of the world economy by being responsible for the connectivity and communication of markets and society.
Moreover, they carry out this support in a very pressured and regulated sector, facing new competitors (OTT’s) and in which it is almost impossible to differentiate in the commercial offer.
Therefore, the monetisation of the commercial strategy, operational efficiency and the focus
on the customer experience (hyper-customisation, speed of adaptation and ease of interaction) become essential to successfully face the present and immediate future challenges.
M2C presents itself as a partner with long experience in the sector, on which to rely in order to meet these challenges, helping our customers to systematise, dynamise and personalise the management of their customers, based on our know-how and expertise in the areas of Data Management, Robotisation and Marketing Automation.
A 100% Spanish Company
250+
Consultants specialised in Relationship Marketing and Data Management.
100%
Fully Spanish capital company.
17years
Years of experience.
100%
All our customers repeat.
Contact us
Our Telco & Media team will be happy to analyse your requirements and suggest a solution approach to solve your business problems.
Why M2C?
Ayudamos a las organizaciones a diseñar su estrategia con el objetivo de hacerlas más dinámicas, eficientes y competitivas. Diseñamos, desarrollamos e implantamos las soluciones que mejor se adaptan a sus necesidades, optimizando los recursos disponibles.
Let's talk!
Our team has a long career in the telecommunications sector, collaborating with our customers in projects of Marketing Automation, Data Management, Robotization, Big Data Analytics, .... We would be delighted to talk to you.
In the Spotlight
Our Capabilities
We have worked with the telecommunications sector since our origins. We have a team of professionals who come from the sector, who have developed their professional careers in it and therefore, contribute with a deep knowledge of the real needs, of the main technologies and regulatory requirements.
Products and Services
We implement and maintain business solutions based on the most advanced technologies. BPO services both business and infrastructure, on premise and cloud, turnkey projects, PMO, Data Analytics and Data Governance, implementation of final solutions from leading manufacturers, supported by a team of professionals with extensive experience in services and knowledge of the industries.
Process Automation
Maximising the operational efficiency is a basic objective of companies because it is a key element in their success: the automation and continuous improvement of business processes eliminates the manual workload and optimises the capacity of resources. M2C has been carrying out RPA projects for over 11 years using the latest technologies on the market.
Marketing Service Provider
We help our customers to design and maintain their marketing strategies in the phases of - Design; - Implementation; - Insight. Providing two clear benefits:
Marketing departments dedicated to more strategic tasks.
Efficiency and reduction of costs and time in the implementation of marketing strategies.
Big Data Analytics & Data Governance
We provide high-value services in the following disciplines:
Data Mining, Machine Data, Data Quality, Data Lineage, MDM, Data Warehouse / Data Marts, Big Data (Python, Spark, Scala), Dashboard / Reporting; Data Discovery, Predictive Analysis, Data Integration (ETL) and OLAP Analysis.
Digital Marketing
We make an aligned proposal to business areas, consolidating customer data (aligning both digital and non-digital sources) and using a contextual marketing approach to the customer.
The goals are clear: to achieve personalisation through one to one real marketing, to jump from traditional outbound/inbound campaigns to an "Always On" vision, to provide greater capacities for automation and optimisation of marketing strategies, to reduce Time to Market, to increase the capacity to activate levers in real time to gain presence in digital channels.
Marketing Automation
We cover all aspects of relationship with relational and digital marketing. From information management, to selection and analysis for the selection of the appropriate tools, their implementation and configuration, and finally, how to exploit them, to provide the service of campaign management and communications with the customer.
You could be the next
Success cases
- Colaboración con una de las principales operadoras españolas de telecomunicaciones a nivel mundial.
- Proyecto en el área de Business Inteligente, con tecnologías de última generación del entorno BigData.
- El objetivo conseguido ha sido agrupar en un único modelo estructural de voz y de datos, el tráfico (CDRs) procesado en los distintos operacionales y tarificadores de la compañía, permitiendo la liberación de espacio y tiempo de proceso en bases de datos relacionales clásicas (Teradata, Exadata) con la utilización de tecnologías BigData (Hortonworks). A este modelo base se le incorpora información, de acuerdo a las necesidades de los usuarios finales, aportando un valor añadido a las áreas consumidoras de la información.
- Colaboración con una de las principales operadoras mundiales de telecomunicaciones a nivel mundial.
- Proyecto para la gestión y operación de las campañas outbound (fidelización, retención…) para toda la cartera de clientes, tanto B2B como B2C.
- Implantación de la herramienta SAS Marketing Automation para cubrir todo el ciclo de vida de las campañas.
- A continuación enumeramos los objetivos conseguidos de mayor relevancia:
- Aumento del ingreso medio por cliente.
- Mejora de la percepción de los clientes.
- Aumento de la eficacia en ventas y servicios.
- Mejora de la velocidad de tiempo de salida al mercado.
- Mejora de la tasa de captación y fidelización de clientes.
- Visión unificada de los principales indicadores de gestión del negocio.
Telco & Media Customers
Our star customers
They trust us...
